Founded in 2001, Sittercity created the first national technology platform for finding childcare. Since then, the company has connected millions of families and sitters, and today they’re reinventing the category they created by simplifying the way families and sitters meet, build trust and work together.
With a team of 51, Sittercity uses Shortcut to get more done and keep stakeholders across the business on the same page.
Sandra Dainora, SVP of Product at Sittercity, understands the company’s market because she has her own three-year-old at home and knows how massive an impact Sittercity can have. The everyday hassle of finding new sitters, coordinating schedules, and making ATM runs is something that millions of parents face, making it an exciting problem to solve.
Today, the Sittercity team is working on a major product overhaul that will allow families and sitters to connect seamlessly, at every step and on every device — from the initial sitter search to ongoing booking, payment and communications. Having a tool like Shortcut that streamlines workflows and allows for efficient collaboration is crucial to the Sittercity team’s success.
Sittercity used tools such as Jira in the past, but found that the company didn’t use the majority of the features. The large feature set made sprint process less approachable for the wider non-engineering team and the team was paying for features it did not use.
When Sandra discovered Shortcut, she was impressed that it was simple enough to work across different teams, from engineering to marketing, without getting in the way and offered enough customization to work for each team’s need.
At Sittercity, everyone in the organization is using Shortcut, regardless of their roles, and it helps keep the wider team engaged with the actual business problems the company is solving.
Everyone knows what’s coming in the year ahead as a result, and each team member has a clear perspective of the work needed to get there across the wider company, rather than just their own bubble.
It’s something that’s been really effective for us. We’ll use labels to identify what quarter something was in, but if we have a revenue target or other business measure, we’ll have that set as the milestone, with some context on the business. That way we can see a percentage completion to that goal, and helps us prioritize based on impact.Sandra Dainora, SVP Product, Sittercity
Sittercity uses Shortcut to document as much information as possible about their product roadmaps, new projects, timelines, decisions made, and the expected outcomes so that it’s accessible to everyone in the company.
This information capture can be simple, such as what a milestone in the roadmap is, but extends to the ‘what’ and ‘why’ of a decision, as well as what the metrics they’re trying to influence.
This process results in workflow improvements like a Shortcut integration with Zendesk, which allows Sittercity’s Customer Success team to directly connect incoming requests from families and sitters to jobs in Shortcut so that the engineering team can see and act on them. This helps engineering empathize with Sittercity’s customers, and understand their need before building a feature or releasing a fix, but also helps the Customer Success team understand what’s causing a product delay, or share more information with customers about why the issue isn’t resolved yet.
Sandra’s team leverages labels extensively in Shortcut to identify goals and outcomes at a glance. The team labels who a feature or sprint is geared towards, such as sitters or families, as well as tags for the primary platform it’s intended for, the release the feature is intended for, and so on.
Team members often create their own views using custom filters. Then they’re able to quickly gain an overview of the overall platform or outcome-specific sprints and the tasks that need to be completed.
When asked about the impact of switching over to Shortcut Dainora believes “It’s something that’s been really effective for us. We’ll use labels to identify what quarter something was in, but if we have a revenue target or other business measure, we’ll have that set as the milestone, with some context on the business. That way we can see a percentage completion to that goal, and helps us prioritize based on impact.”
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