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Founded with the vision to reshape product marketing, AlIma is currently in its early access stage, developing its Al agent. This tool addresses the challenges faced by under-resourced PMMs, who juggle multiple launches each quarter, expanding market segments, and a growing list of sales requests. Since 2023, Allma has leveraged Shortcut's project management capabilities to scale their operations effectively.
A Scalable, Developer-Focused Project Management Tool
Before Shortcut, Allma faced a common startup dilemma: how to effectively manage project workflows while preparing for rapid growth. They needed a tool that could effectively support their small but rapidly evolving product, engineering, and design teams. Existing tools were either too complex, requiring extensive setup and maintenance, or lacked a developer-focused experience. Allma needed a solution that provided comprehensive visibility, organization, and scalability as they grew.
Their primary focus was on finding a project management tool that would work well for their engineers, who needed a platform that minimized the time spent on updates and communication. The ideal tool had to integrate seamlessly with their existing workflows and provide real-time visibility into project statuses, bottlenecks, and upcoming tasks.
It was essential that the tool could scale with their growing team and evolving processes. To ensure they were meeting their business goals, they wanted to be able to tie the product development work to the company goals to track progress and outcomes.
A Source of Truth for Product and GTM Roadmaps
Allma chose Shortcut for its perfect blend of flexibility and structure. Shortcut's ability to map to their team's workflows and organize company objectives down to individual tasks made it an ideal solution.
- Visibility Across Projects: Shortcut enabled Allma to see the state of various projects in planning, design, and development stages. This visibility allowed them to manage tasks efficiently and set epic statuses to represent project phases.
- Integration with GitHub: The integration with GitHub was critical for Allma's engineers, letting them stay in their preferred tool while keeping the project management system up-to-date. This ensured seamless communication of project statuses and tasks.
- Objectives View: Shortcut's Objectives made it easy for Allma to track active milestones and the progress of projects. This feature was essential for visualizing progress and aligning development work with company goals.
Madeleine Reese, CEO of Allma, shared, "Shortcut has the perfect mix of flexibility and structure. It maps to how our team works and lets us organize the entire company objectives down to the product, engineering, and design tasks in one place. We also felt confident that Shortcut would scale well as our company scales."
Significant Improvements in Efficiency and Collaboration
After implementing Shortcut, Allma saw notable improvements in their project management processes, along with better collaboration and efficiency across teams.
- Enhanced Team Autonomy: Shortcut's clear project visibility allowed Allma's engineering team to minimize downtime and drive autonomy - they knew exactly what work was next in line.
- Integrated Documentation: By using Shortcut Docs for PRDs, Allma moved all their documentation into one place and utilized collaboration features like suggestion mode.
- Improved Goal Tracking: Shortcut allowed Allma to connect engineering metrics to product goals, providing a clear view of how development work was driving broader company outcomes.
Shortcut has been instrumental in helping Allma manage their project workflows, enhance team collaboration, and achieve their strategic goals. By integrating Shortcut with the tools that were important to their team, like Slack and GitHub, Shortcut became Allma's central hub for project tracking and product management.
