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12 Days of Partners, Integrations, and Other Good Stuff: Productboard

Erika Carter

It’s that time of year again. Snow has begun falling from the skies in places that are lucky enough to have moisture in the air, we’re all already tired of hearing Michael Buble songs playing on a loop, and some of us are getting in the spirit by wearing ugly Christmas sweaters everywhere we go.  

To celebrate, Shortcut is highlighting twelve of our favorite integrations and partnerships. We hope you return every day to read these posts alongside your tinglers and fuzzles, your dafflers and wuzzles, and your delicious pot (or Beyond meat) roast.

Our fourth featured integration is for anyone who builds software products, which may very well include you, if you’re reading this: Productboard

On the Fourth Day of Integrations Shortcut brings to you: Productboard, the app that helps the four calling birds, whom we can only assume are calling via Zoom, and their product managers organize customer feedback and prioritize what to build next.

You didn’t know that birds built software!? But it’s the holiday season, everything is magical, anything goes.

Fast-growing product and engineering teams have many hills to climb. As pressure mounts to ship faster, some teams begin to resemble “feature factories.” While “feature factories” may be fun to say, as is the case with most alliterative phrasing, feature factories are not as powerful, productive, or predictable as they sound. Features may be shipped in less time, but those features often misaddress real customer needs, and may not support business objectives.

Teams - as they multiply and headcount grows across both product and engineering - may have the best intentions to achieve greater efficiency and efficacy, but when old systems are stressed at the seams, misalignment and mismanagement manifests.

As a result, teams become ineffective and disconnected from the “why” behind their work. Does anyone like working without knowing why? The answer is no, they do not.

Fortunately, many of these breakdowns can be avoided using flexible yet sophisticated modern product management and product delivery systems together.

Like Productboard!

And Shortcut!

Together!

With this integration, you can seamlessly connect your product discoveries and planning efforts to your Shortcut development efforts in one cohesive system.

The Shortcut/Productboard integration works like this:

  • Push a Productboard feature into Shortcut as a new Epic so you can turn ideas into planned work
  • Sync and display status of the Shortcut Epic within Productboard so your Product Team can gauge progress on their roadmap
  • Provide quick access links between the Shortcut Epic and Productboard Feature so your developers understand the context of their work

Don’t you just love tools that help make doing work easier and more enjoyable? That’s kind of our thing.

Connect Shortcut to Productboard and behold the magic of getting work done faster while also having more fun, even when it’s not the holiday season and the four calling birds are not on Zoom, or building software.

Learn how the Shortcut + Productboard integration works, step by step, by going here.

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