Connect broad company goals to the individual work that is pushing the progress towards those goals.
Use Milestones (collections of Epics) to represent a larger initiative with a common goal.
See every goal and supporting Epic all in one place.
The direct sync between Milestones, Epics, Docs, and Stories makes it simple to see exactly what's being worked on and why.
The ease of zooming in and out from larger goals to specific work ensures any issues are quickly surfaced.
Everyone can see when a larger project or KPI is completed. The celebrating can commence immediately.
Milestones do more than just list out work, they also directly connect to the plans you make for ongoing work. See context, see progress, see everything.