Like many maturing startups, we’ve taken the time at Shortcut to articulate mission and vision statements, company values, yearly and quarterly strategies, and OKRs. For a rapidly growing company, all of the above has been critical in keeping us rowing in the same direction.
We’ve just hired several new employees (we’re still hiring, btw!), and I’m providing them with an overview of the Shortcut product vision as well as a deeper understanding of why we started building Shortcut. We didn’t have this written down, so I found it interesting that, while writing it down, it started to sound like a belief system. Here’s where it ended up:
Incidentally, this to me is one of the reasons why our rebranding project with Ueno turned out so well — the resulting creative and visual direction managed to capture our belief system really well.
Mission and vision statements are essential ways to communicate “here’s where we are today, and here’s where we want to go.” But beyond that, being able to articulate a product belief system can help communicate “here’s what led us to start this company in the first place, and what led us to where we are today”, which to me feels like the bedrock on which things like your mission, vision, values, and strategies are built on.
What would a belief system for your product look like? Share it with us on Twitter or write your own article and let us know.